Senior Data Strategist, Data Intelligence
Company: Power Digital Marketing
Location: San Diego
Posted on: June 25, 2025
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Job Description:
We are a tech-enabled growth firm–at the intersection of
marketing, consulting & data intelligence–igniting revenue and
brand recognition for leading and emerging companies around the
world. As a people-first firm, we value diversity in backgrounds
and experiences. We strongly believe our people and culture are key
to our success. Our vision is to be recognized as the most valued
and respected private growth marketing firm in the world–with a
scalable brand, culture and services. Our mission is to power the
relentless pursuit of growth and redefine what’s possible through a
team of growth-obsessed experts who demand innovation and results -
driven by integrity, autonomy, and grit. As a full-service growth
marketing firm, we offer best-in-class services including: SEO,
Content Marketing, Paid Media, Social Media Marketing, Programmatic
CTV, Public Relations, Influencer Marketing, Email SMS, Conversion
Rate Optimization, Retail Marketing, and Creative. Here at Power
Digital, we are hyper-focused on helping brands drive revenue
growth and brand recognition, ultimately driving irrefutable value
for our clients. At the heart of Power Digital is our proprietary
technology, nova, which analyzes businesses through first-party
data, simplifying investment planning for marketing and diligence
in M&A––putting marketers in a strategic seat at the table––and
providing value in unparalleled ways. Managing billions in media,
our dynamic team––of consultative marketers, creatives, analysts
and technologists––challenge traditional ways of planning and
measurement through meticulous testing and data science across each
milestone of the customer journey. A day in the life: The ideal
candidate will have a strong understanding of modern measurement,
incrementally, statistics, data analysis and reporting, as well as
the ability to communicate effectively with clients. In this role,
you will be responsible for managing and recommending the best
modern measurement strategies for clients’ marketing campaigns,
including Statistical Modeling, experiment design for incremental
impact, customer analysis, and attribution-based measurement.
You’ll also be providing strategic guidance to clients and internal
teams, managing the relationship for your book of business, and
maintaining high sentiment of Power Digital measurement clients.
Responsibilities: Manage overall measurement strategy for a book of
clients, including statistical modeling (MMM), incrementality
experiment design (MMT), and customer analysis Utilize large
amounts of data to identify meaningful performance insights or
opportunities for improvement using R, SQL and Python Present
findings simply and eloquently, always leading to a “so what” and
recommended actions Stats-based performance forecasting Communicate
effectively across various POCs including internal teams, external
leads, and executives Consistently drive efficiencies within the
current measurement and marketing science processes Employ AI
technologies to increase efficiency and support the optimization of
deliverables and/or processes Utilize and leverage Power Digitals
Nova ecosystem as it relates to your department Role Requirements:
Bachelors degree in Marketing, Business Administration, or a
related field 6 years of experience in marketing analytics and
Measurement 3 years of agency experience Strong business acumen,
with the ability to translate quantitative data into actionable
business insights and recommendations, especially related to
applying outputs of statistical models and market experiments to
marketing strategies Proficiency in R, Python, and SQL Experience
with ETL tools, such as Funnel.io and Fivetran Strong understanding
of full-funnel marketing strategies Extensive knowledge of owned,
earned and paid marketing channels as well as first-party data
tools Excellent communication and organizational skills to
collaborate effectively across teams internally and externally
Demonstrated managerial experience, including the ability to lead,
mentor, and motivate a team, 2-3 years of team management
experience, ideally 2-3 direct reports Highly dependable individual
who thrives in a fast-paced environment and is a self-starter
Excellent problem solving, communication, and decision making
skills; ability to clearly communicate complex strategies to senior
leadership and executive-level stakeholders Team-oriented and
collaborative, effective interpersonal skills, highly organized
cData visualization skills using Looker and analysis in Excel
Excellent communication and presentation skills Ability to work
independently and as part of a team Strong attention to detail
Self-motivated and able to work under pressure Nice to have:
Experience with digital data collection tools (GA4, Google Tag
Manager, Adobe Analytics) Experience with ad platform reporting and
data systems (3rd party pixels, product catalogs, and server-side
tracking) KPIs Maintain 90% revenue retention for dedicated
Measurement accounts Client sentiment for dedicated accounts
Efficiency and quality of analysis delivery, both in the hard
output and presented narrative MITs A creative, problem-solver mind
with a foundation of hard data skills Advanced understanding of
statistical concepts: advanced modeling, experiment design,
customer analysis, limitations of statistics, etc. Experience using
Data Science to guide marketing decisions Power Digital’s people
and culture are at the core of our success, which is why diversity
in our team’s backgrounds and experiences are paramount. We are an
Equal Opportunity Employer and our employees are people with
different strengths, experiences, and backgrounds, who strive to
make an impact inside and outside of the workplace. Diversity not
only includes race and gender identity, but also age, disability
status, veteran status, sexual orientation, religion and many other
parts of one’s identity. All of our employees points of view are
key to our success, and inclusion is everyones responsibility.
Keywords: Power Digital Marketing, Cypress , Senior Data Strategist, Data Intelligence, PR / Public Relations , San Diego, California
