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Brand Director

Company: TravCorp USA INC
Location: Cypress
Posted on: September 12, 2020

Job Description:

Career Opportunities with The Travel Corporation

A Family Of Brands Driven By Service

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It's time to discover your path! Finding the right career path in life is always an exciting goal we all try to achieve. We believe that as a family and team; we work better when we are happy and passionate about what we do. We are dream makers and at The Travel Corporation it's that passion that burns within us.

A career in travel is one of the most exciting and fulfilling paths not only for yourself in getting to travel and experience new destinations and different cultures, but also in what we do for our customers.

Making dreams come true and creating the opportunities to make memories that will not only last a life time but can help growth and understanding about the world in which we live is something that not every industry can say they do.

So if you are interested in getting involved with one of the world's most exciting industries and joining a team that places high value on innovation, customer service and giving back, then we would like to hear from you! Apply Today!

Contiki isn't just a travel company. It's a collection of stories waiting to be told.

We have curated immersive cultural experiences around the world for the adventurous traveler since 1962 and it's our mission to bring you closer to the experiences & moments that help you build your legend. We curate over 350 trips a year and continue to try and push the future of travel with new destinations, products, and overall traveler experience.

PURPOSE OF THE ROLE

The Brand Marketing Director role is responsible for driving Contiki USA business forward by leveraging consumer & industry insights to create consistent & dynamic plans across the entire marketing mix that drive bookings, brand loyalty, and repeat engagement.

We aim to set the bar in shared travel for the youthful traveler that wants a true experience & rich story to tell, and not just an itinerary. The Brand Marketing Director stewards this strategy and message across all our owned, earned, shared, and paid efforts in the US ensuring everything compliments & adds value to the global marketing plan.

RESPONSIBILITIES

STRATEGIC PLANNING

Lead and drive annual business planning and execution, including resource allocation and budgeting

Drive strategic marketing mix plan including PR, influencer, partnership and events

Lead detail-oriented execution including of agency partners

Identify & action new trends and insights that will inform our planning

BRAND COMMUNICATIONS

Ensure consistency of execution of brand voice across owned channels & assets (collateral, journal, website updates, as well as earned PR efforts)

Creative development of integrated campaigns in conjunction with in-house teams and agencies, with a strong bias towards online and social media

Provide strategic guidance for campaign architecture, positioning, marketing tone and positioning

Identify and build relationships with leading voices in travel industry, hospitality, media, and traveler communities

Oversee regional support of and participation in global marketing initiatives, including brand management, email and digital strategies, annual product launches, advertising development, etc.

Concept and execute event activations to engage tastemakers and community members

MANAGEMENT & EXECUTION (DRIVE BOOKINGS)

Project manage all aspects of product & brand marketing campaigns including calendar, marketing materials, etc

Execute brand partnership opportunities for activation, content, merchandise, other

Manage in-house production department which includes creative staff

Ensure efficient use of resources, implementation of plans and communication to our travel partners

Develop & execute Contiki on-going loyalty and lifestyle marketing programs

Establish and enforce standards for Success Metrics, KPI’s and reporting that will provide performance analysis, ROI and insights for all channels/tactics

Manage an annual phased budget and track spends on a monthly basis

Identify opportunities for marketing team process and reporting improvements, as well as ways to optimize spend, collaborate with global partners, share best practices, and put learnings into action

EXPERIENCE

A passion for travel

6-8 years of experience w/ Brand Marketing backed by strong track record of results (Travel and/or Hospitality experience preferred, but not required)

Experience understanding, targeting, and engaging with the youth consumer

Strong analytical skills and experience using internal and external data sources to inform or adjust planning

Deep understanding & experience across marketing channels: digital, retail, events, and partnership

Leadership experience on projects from ideation to execution

Solution-oriented mindset

Highly collaborative cross functional leadership

Self-Motivated, entrepreneurial, and able to work independently with results mindset

Agency and/or Content marketing leadership experience

Ability to be a leader, coach, manager, mentor (and knowing when to wear each hat)

The Travel Corporation is an equal opportunity employer and does not discriminate against race, color, creed, sex, gender, religion, marital status, age, national origin, sexual orientation, or any other consideration made unlawful by federal, state or local laws or ordinances.

The Travel Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.

To all recruitment agencies:  We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

Keywords: TravCorp USA INC, Cypress , Brand Director, Other , Cypress, California

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