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HTML Email Developer

Company: Horizontal Talent
Location: Cypress
Posted on: November 12, 2021

Job Description:

Major Duties And Responsibilities

  • Implementation of a robust set of services to power email marketing and communications
  • Optimization of HTML email templates for maximum speed and scalability
  • Implementation of security and data protection (Knowledge of CAN-SPAM and e-mail regulatory compliance.)
  • Translation of visual design to HTML email code.
  • Integration of the design and HTML coding aspects of email.
  • Assist in quality control around customer and associate facing email communications
  • Develop and implement new strategies that center around customer experience and data management
  • Ensure that all content remains in a stable and well-tested environment that is responsive and presented excellently across all email platforms and devices
  • Provide troubleshooting assistance to team of creative designers
  • Develop and maintain relationships with vendors and team members
  • In tune with latest in best practices, platforms, ESPs, compatibility, technologies and trends as pertaining to email related experiences.
  • Work in collaboration with Corporate Marketing team and Brand team to develop and execute plans that are coordinated with traditional advertising, sponsorships, social media and other marketing channels REQUIRED QUALIFICATIONS
    • 2+ years hands-on email coding/production experience
    • Works on complex problems.
    • Analyzes situations that require in-depth evaluation of variety of factors.
    • Exercises judgment in selecting methods and techniques for obtaining results.
    • Works independently with minimal guidance. Receives little instructions on routine work and general instructions on new assignments.
    • Ability work independently.
    • Advanced level proficiency in appropriate software applications or technology.
    • Advanced knowledge of related field.
    • Excellent eye for design and intimate understanding of design elements.
    • Proven track record of developing high quality, creative and compelling concepts for email communications.
    • Coordinate with various internal and/or external leaders to develop creative solutions, while adhering to project deadlines and budgets.
    • Enjoys and works well collaborating with other designers and developers to achieve solid and well thought out email experiences.
    • Proven ability to work in fact paced environment where demands and directions of work are changing, while managing several projects simultaneously.
    • Excellent knowledge of HTML/CSS specific to responsive email design considering the impacts of dark mode; must understand cross-browser, client, device and front-end development issues.
    • Proficiency in email and marketing automation platforms such as Pardot, Salesforce Marketing Cloud, Adobe Campaign
    • Understand differences between multiple delivery platforms (such as mobile vs. desktop) and optimizing output to match the specific platform.
    • Understanding of email design and deliverability issues and familiarity with email quality and deliverability platforms such as Litmus and Everest (Validity)
    • Expert at using AMPscript to produce multiple versions of personalized & dynamic emails
    • Proficiency in Adobe Creative Cloud, including Adobe XD ,

Keywords: Horizontal Talent, Cypress , HTML Email Developer, IT / Software / Systems , Cypress, California

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