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Traditional Marketing Manager

Company: Daiwa Corporation
Location: Cypress
Posted on: January 12, 2022

Job Description:

The Traditional Marketing Manager is responsible for overseeing marketing projects such as the print advertising schedules, placement of ads and budgets while supporting writer events and building relationships with advertising partners. Other duties include and are not limited to overseeing regional and national tradeshows, working closely with the rest of the marketing team as well as sales managers and sales reps in those regions. This person will also play a strong roll in concept development and management of point of sale and promotion materials for our dealers and customers. -
Responsibilities:

  • Identify new advertising opportunities, research market advertising demands
  • Build advertising brand awareness and product positioning through print advertising
  • Evaluate the competitions adverting and adverting plans and communicate with our group
  • Drive end-to-end program and event execution: creation of program and event components, execution processes, success measurement, and reporting
  • Organize, maintain, and communicate an ad campaigns calendar reflecting all tactics to be used and the project reach and outcome
  • Collaborate closely with cross-functional teams to improve campaign performance, velocity, and overall effectiveness of the advertising campaign
  • Work with the marketing team in concept and ad developmentAdditional Responsibilities:
    • Develop and organize company, events, tradeshows and major events
    • Manage tradeshow schedule and calendar
    • Manage booth, products, layout and location in the show
      Requirements:
      • Demonstrated success in partnering and building a successful relationship with in sale, marketing and advertising
      • Strong understanding of product knowledge, lifecycle and regionality
      • Experience in content marketing, audience segmentation and campaign analytics
      • Excellent marketing project management skills to plan, execute and report on concurrent marketing projects and the ability to perform in a fast-paced and high energy environment
      • Exceptional written and oral communication skills, including copy writing and proofreading
      • Dynamic, well-spoken, self-motivated, hands-on, results-oriented, and a team player
      • - - -Proven ability to work in a demanding fast paced outdoor environment
      • Works well with a team of outdoor professionals
      • Excellent at brainstorming fresh advertising ideas with the marketing team
        Qualifications
        • Bachelor's degree or equivalent experience
        • 5+ years' experience in marketing
        • Computer efficient in Excel, Word and PowerPoint

Keywords: Daiwa Corporation, Cypress , Traditional Marketing Manager, Executive , Cypress, California

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