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Copywriting Manager

Company: Speedo
Location: Cypress
Posted on: January 12, 2022

Job Description:

WE ARE SPEEDO The world's leading swimwear brand, Speedo is passionate about life in and around the water. The brand's heritage of innovation derives from its leadership in competitive swimming, where more Olympic Gold Medals have been won in Speedo than any other brand. Unmatched in performance, fit and feel, we are also America's #1 goggle brand. From the first splash, to every stroke, the genuine love and excitement we have working with the water is what creates exciting and meaningful relationships. Speedo is not where we work, but is who we are. It's watching a baby in the pool for the first time or our athletes make history. What we do is sacred to us and our connection to the rest of water lovers around the world. Driven by the challenge, not the glory. At Speedo, it is never enough to be good at what you do; you have to love what you do. Speedo is a part of the Pentland Brands Limited Family. We are Pentland Brands, a global family business bringing some of the most loved active and footwear brands to millions of people around the world. We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, ellesse, SeaVees, Red or Dead and we're the UK licensee for Kickers and have a joint venture partnership for Lacoste footwear. Our products are available in over 190 countries and are sold either directly by Group companies or are represented by licensees and distributors. All our brands have their own unique identities and every one of them is powered by Pentland. We have more than 1,200 employees worldwide and we're always on the lookout for talented, enthusiastic people to help shape our future. We celebrate differences and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do. At Pentland, we're guided by four principles, we use these to make sure we're not only doing a great job, but we're doing it in the right way:--- Success is a team game--- With clarity and courage--- Better as standard--- In good conscience We believe in building brands for the world to love, generation after generation. Your potential is our potential and together we can build and grow brands that last.Key Purpose: The Copywriting Manager will work directly with the Creative Design team to help bring our creative vision and brand narrative to life, with partnership of marketing and social team. They will play an integral role in the execution of marketing communications and social content to support a range of initiatives for our mission-driven, storytelling-focused company. Their work dimensionalizes the brand's voice across a number of consumer and internal touchpoints, and they are a professional in the craft of the written word and its ability to shape creative ideas. They will be working in a hands-on and highly collaborative manner to produce fresh, distinctive, effective writing through a high volume of work and widely varying end uses. This may will include taking branded copy from a directive and turning it into persuasive copy directed at consumers, athletes, employees and buyers. The Copywriting Manager helps to drive narrative excellence and collaboration across multiple projects simultaneously, ensuring that all work is executed against the strategy. They are able to respond to a brief, ask questions, ideate and collaborate with a cross-functional creative team. PRIMARY RESPONSIBILITIES: - Work collaboratively in a cross-functional environment to ideate and develop engaging copy for all online and offline marketing assets. - Brainstorm and strategize with our creative team, generating ideas that support brand and business goals. - Take on short and long form writing-brand manifestos, campaigns, headlines, product descriptions, product naming, web copy, and more. - Work with our Creative team on content creation, including scripts and interview guides. - Craft social copy and content, from shareable posts to effective tagging. - Create relevant and meaningful communications across marketing channels, including email, social, paid media & web - Contribute to larger product, campaign and/or brand initiatives, including helping to ideate messaging and taglines for launches - Support initiatives to establish and refine brand identity and voice - Write inspiring, original and engaging copy and product descriptions in accordance to brand guidelines. - Support team in development of compelling standardized storytelling and seasonal narratives for products - Passion for story-telling, a master of the English language, and the ability to tailor writing to communicate Speedo's message. - Work independently but understand when direction is required. - Ability to build strong working partnerships - Ability to combine conceptual creative thinking with outstanding content delivery to ensure both brand creative and commercial integrity - Impeccable attention to detail and highly organized - Self-motivated and proactive - Excellent communicator; both written and spoken - Responsible and capable of meeting tight deadlines - Enjoy working in a collaborative environment - A thirst for learning with a understanding of pop culture and language. - Passionate about sport and understanding of Digital Marketing and Design processes - Ability to manage multiple projects of various scopes with different and converging timelines QUALIFICATIONS & EXPERIENCE: - 2+ years of agency experience required - Must have experience working in an agency or an in-house design team - BA in Graphic Design or similar degree program

  • Superior writing and proofreading skills with an excellent command of grammar - Proficiency with Microsoft Office, smartsheets, Google Apps and Keynote.
    • Ability to organize, interpret, and clearly present scientific product information to a general audience

Keywords: Speedo, Cypress , Copywriting Manager, Executive , Cypress, California

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