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Digital Marketing Manager

Company: Dover Corporation
Location: Cypress
Posted on: January 12, 2021

Job Description:

OK International is a global manufacturer of electronic benchtop tools and precision dispensing solutions worldwide. We have four major product lines Metcal electronics bench tool solutions, Techcon dispensing Systems, Quant 3D printing and ProWorks process management software. We have facilities in Cypress California (US), Chandlers Ford (UK) and Shenzhen (China) supporting our customers worldwide. The OK International Team is dedicated at putting customers first, having an enterpreneurship mindset, innovative culture, cultivating relationships and never comprimising on integrity. Welcome to our team OK International is part of the Dover Engineered Products segment of the Dover Corporation. Dover is a diversified global manufacturer with annual revenue of over $7 billion. We deliver innovative equipment and components, specialty systems, consumable supplies, software and digital solutions, and support services through five operating segments: Engineered Products, Fueling Solutions, Imaging & Identification, Pumps & Process Solutions and Refrigeration & Food Equipment. Dover combines global scale with operational agility to lead the markets we serve. Recognized for our entrepreneurial approach for over 60 years, our team of approximately 24,000 employees takes an ownership mindset, collaborating with customers to redefine what's possible. Headquartered in Downers Grove, Illinois, Dover trades on the New York Stock Exchange under "DOV." Job summary:The digital marketing manager will lead all digital marketing and content for the Metcal and Techcon brands while developing best-in-class programs and processes to align with the overall marketing and communications objectives for the company. The digital marketing manager will have deep knowledge of the strategies and tactics of today's digital marketing ecosystem, and how to create campaigns that drive business results in a B2B environment. This role is a key leadership role of the Marketing team and will closely partner with channel Marketing and product management to drive results.Job DutiesThis challenging and exciting role will be encompassing the following job duties: Lead planning of digital marketing campaigns that exceed client expectationsWork with product management and engineering to generate content that supports business strategy and positions Metcal and Techcon as ---the thought leader--- in benchtop soldering and dispensingBe a strong contributor to website creation and content managementUtilize HubSpot for marketing automation, digital campaigns, landing pages, user personas, etc.Effectively build relationships with channel marketing and product management teams and act as main point of contact for digital content and planning digital programsIdentify key metrics and analytics to track and report out to Leadership TeamEffectively communicate and sell fresh ideas/plans to business partners and gain alignmentAbility to manage multiple campaigns/clients at once and effectively prioritize workCreate end-user demand using on- and offline tactics including content distribution, email, search, display/retargeting, SEO, native, direct mail, webinars, blogs, etc.Develop a lead gen funnel and process that delivers qualified end-user leads to channel partners.Build and maintain basic social media presence and distribute content in collaboration with product marketing leaders, engineers, and industry thought leaders. Work with and lead digital agency when needed to support and amplify digital strategyWork Experience RequirementsThe successful candidate will have the following work experience:5 years of experience executing and strategizing digital marketing programs in a B2B environment Agency background is a plusSkills RequiredThe candidate should also possess the following skills, knowledge and abilities:Strong understanding of email marketing, organic and paid search engine marketing, website strategy and content, CRM, webinars, content development and social mediaPrevious experience and understanding of marketing automation. Experience with HubSpot is a plus Familiar with Salesforce.com and integrating digital campaigns with itStrong web analytics capabilities Optimization of landing pages, email campaigns and other digital marketing using A/B testing and optimization toolsEducation RequirementsBachelor---s degree or equivalent, ideally in MarketingMBA is a plusAll qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.This position may be located in: Americas : United States : California : CypressSub Division : OKI AmericasJob Requisition ID : 34229

Keywords: Dover Corporation, Cypress , Digital Marketing Manager, Executive , Cypress, California

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