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Product Marketing Coordinator

Company: Speedo
Location: Cypress
Posted on: September 20, 2022

Job Description:

WE ARE SPEEDO The world's leading swimwear brand, Speedo is passionate about life in and around the water. The brand's heritage of innovation derives from its leadership in competitive swimming, where more Olympic Gold Medals have been won in Speedo than any other brand. Unmatched in performance, fit and feel, we are also America's #1 goggle brand. From the first splash, to every stroke, the genuine love and excitement we have working with the water is what creates exciting and meaningful relationships. Speedo is not where we work, but is who we are. It's watching a baby in the pool for the first time or our athletes make history. What we do is sacred to us and our connection to the rest of water lovers around the world. Driven by the challenge, not the glory. At Speedo, it is never enough to be good at what you do; you have to love what you do. Speedo is a part of the Pentland Brands Limited Family. We are Pentland Brands, a global family business bringing some of the most loved active and footwear brands to millions of people around the world. We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, ellesse, SeaVees, Red or Dead and we're the UK licensee for Kickers and have a joint venture partnership for Lacoste footwear. Our products are available in over 190 countries and are sold either directly by Group companies or are represented by licensees and distributors. All our brands have their own unique identities and every one of them is powered by Pentland. We have more than 1,200 employees worldwide and we're always on the lookout for talented, enthusiastic people to help shape our future. We celebrate differences and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do. At Pentland, we're guided by four principles, we use these to make sure we're not only doing a great job, but we're doing it in the right way:

  • Success is a team game
  • With clarity and courage
  • Better as standard
  • In good conscience We believe in building brands for the world to love, generation after generation. Your potential is our potential and together we can build and grow brands that last. KEY PURPOSE: This role is for someone who takes pride in becoming a subject matter expert. The Product Marketing Coordinator will be a key conduit between Marketing Operations and cross-functional teams helping to facilitate all projects and deliverables to support sell in and sell through while ensuring briefs and requests are clear and part of overarching brand and product marketing strategies aligned to business goals. Cross-functional communication and organization are two of the most important aspects of this role, as this person will interact with Creative, Merch, Design, and E-commerce to execute all manners of projects for the Speedo brand PRIMARY RESPONSIBILITIES:
    • Conduit between Sales and Merchandising for all product details (feature & benefits, CADS, copy, design files, etc) to be delivered to the Creative and Marketing teams for asset creation.
    • Photoshoot support including styling, sample gathering and production calendar operation and coordination
    • Manage translation requests for all copy and packaging artwork; maintain translation smartsheet keeping it active and accurate.
    • Ensure content needs for all product names, descriptions, features and benefits to be communicated and executed within trim & packaging, sell-in support materials such as tech sheets and product copy and iconography needs, work closely with Merchandising team to ensure all needs are developed and delivered on time for product launches. Maintain sheets accuracy and distribution to wider organization. - Partner with the Marketing Manager to effectively drive all projects to completion. Ensure briefs are accurate, has all necessary information and reference files, creative team has all information needed, and project deliverables are delivered on time and to the brief.
      • Manage product requests for PR opportunities. Order styles from the warehouse and coordinate with warehouse to ensure order gets delivered to requestor on time.
      • Develop strong relationships and understanding of roles and responsibilities in relevant cross-functional groups.
      • Support the Digital Asset Manager when applicable QUALIFICATIONS & EXPERIENCE:
        • 2-3 years of experience working cross-functionally in Marketing Operations and/or Creative Services with management of calendars and processes
        • Bachelor's Degree preferred - Excellent knowledge of MS office & practical knowledge working in Adobe Suites (Photoshop, ID, Bridge) - Experience working within a project management platform, preferably WRIKE and Smartsheets - Understanding of brand & product storytelling specific to categories - Effective collaboration with cross functional teams - Thrive in a fast paced, team first, high energy environment - Well-developed organizational, written and verbal communication abilities - A positive, can-do, brand first attitude

Keywords: Speedo, Cypress , Product Marketing Coordinator, Advertising , Cypress, California

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